The Success of the Management of Fork and Dagger Pub Essay - 33

The Success of the Management of Fork and Dagger Pub - Essay Example The way that the business has existed for various years makes the remodels as proposed by Jason inescapable. Essentially, narrowing the business’ target showcase as proposed by Bradley would upgrade its tasks in this manner improving the gainfulness of the organization. Mr. Lynch must, in this manner, think about combining the two methodologies with the perspective on upgrading the life span of the business and subduing the contrasts between his children. Remodeling the bar will put it in the cutting edge society. The remodel will look to fulfill the requests of the cutting edge client. In revamping and growing the bar, the administration must consider the requests of the cutting edge client in this way defending such highlights as helpful and agreeable. As expressed before, redesigning the bar is unavoidable. This suggests Mr. Lynch and his two children must decide the most suitable methods of redesigning the bar accordingly situating the business methodology in the cutting edge society. While doing this, the administration must limited the pub’s target advertise a component that will improve the administration. In doing this, Mr. Lynch must think about the significance of decent variety in improving the productivity and life span of business in the contemporary market. In extending and revamping the bar, Mr. Lynch can, in this way, build up a segment of the bar and grant Bradley to tweak it deliberately for its LGBT target showcase. Jason should then deal with the other segment that objectives the general buyer. Along these lines, the business enhances its administrations while protecting the harmony and solidarity of the two kin. Such is a suitable methodology that will fill in as a powerful showcasing exploration and examination instrument that will give the two children the most proper patterns in the market along these lines empowering the two to change the structure of their business dependent on the reaction of the market.

Police Legitimacy Notes free essay sample

Adequacy of the police at last relies upon their authenticity. first b/c the ethical Catch 22 fundamental the police utilization of nonnegotiable coercive power can be settled just if police activities are subjectively unmistakable from other actors’ utilization of power. second b/c individuals will in general obey authority keeping in mind its authenticity more than out of dread of its capacity. More prominent police authenticity diminishes the requirement for nonnegotiable coercive mediation; it likewise fabricates dynamic network support for police endeavors. - â€Å"Perceptions of authenticity convey more weight w/people in general than viability of requirement. †-Tyler, Tom; 88) Tyler and Huo (2001): saw authenticity of the police and saw reasonableness/positivity of results convey equivalent load in citizens’ acknowledgment of officers’ choices. The astonishing change of LAPD: 76% of Latinos and 68% of blacks currently give LAPD positive evaluations (LA Times, 2009 survey) Weber-Tragedy of Power †Eventually, power is unavoidably important to save harmony and social request. We will compose a custom exposition test on Police Legitimacy Notes or then again any comparable theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page GRAHAM v. CONNOR * The police utilization of power is a perpetual token of the key flaw of the awfulness of intensity. * When all else falls flat, individuals call the cops (Egon Bittner) ; this is b/c the police job is eventually characterize by their imposing business model on the option to utilize nonnegotiable coercive power. We depend on the police exactly in light of this imposing business model; yet simultaneously, we are rebuffed by its fundamental brutal reality. †¦Leads Us To Mary-Douglas â€Å"Purity and Danger† * We esteem messy work as important however are repulsed by the individuals who do it so there is an ethical equivocalness of power, which implies that power is at some point fundamental, yet the choice to utilize it and passing judgment on the degree of its utilization are intrinsically muddled.

Peter Zheng MPA 20 reflects on his first year at SIPA COLUMBIA UNIVERSITY - SIPA Admissions Blog

Peter Zheng MPA 20 reflects on his first year at SIPA COLUMBIA UNIVERSITY - SIPA Admissions Blog Hi! I’m Peter Zheng, MPA Class of 2020 and concentrating in Economic and Political Development and triple specializing in East Asia, Management, and Technology, Media, and Communication Studies! I was part of the 5-10% accepted from undergrad  so I did not have work experience prior to SIPA. I graduated Magna Cum Laude from the University of Pittsburgh Honors College with quadruple majors in Economics, Political Science Government, Business Administration, and a Bachelor of Philosophy (master’s-level degree) in Psychology within 4 years. What was your first year of policy school like? Whenever people ask me about policy school, I always say, “It’s a choose your own adventure.” It’s not hard if you don’t want it to be hard, but it can be hard if you make it hard. You prioritize what is important to you. To me, I value experimental and classroom learning. In my first year of graduate school I took 12 courses at SIPA, 2 courses at Columbia Business School (CBS), and 4 courses at a rigorous online business certificate program outside of Columbia University. Boy, OMG did I learn. It’s probably something I will never ever do again, but I learned a lot and met so many cool humans because of it. So, for that, I am super grateful. During my first year, I created a startup (but decided to pause after talking to media executives because the media ecosystem is highly distorted, and barriers of entry are super high). I started an independent research project at Columbia Business School with a CBS PhD student, and did research in the management division at CBS, which was a continuation from my summer internship before SIPA. I applied and received five fellowships from CBS/SIPA, joined the board of SIPA’s Technology Student Association, learned how to live alone in Manhattan (Hell’s Kitchen is lit), and met some really cool people who have become dear friends! What are your plans this summer? I’ll be spending my summer working at UNICEF as a business operations analyst (networked from a SIPA professor). I was also accepted into a joint healthcare entrepreneurship program at Harvard Medical School and MIT in June. I’ll be TA-ing the Executive Ethics EMBA course at CBS (networked through a CBS professor). I’ll also be creating a new social impact startup, synthesizing  both SIPA and CBS resources. Do you have any regrets? I used to question whether coming straight into an MPA program without full-time work experience was the right choice, and whether I should have pursued a different degree because my interests span across disciplines. I was considering a deferred MBA or a PhD in Management. I didn’t know if the MPA was worth the investment or whether this degree was right for me. A year later, I learned it’s not the letters on the degree that matter (our graduates enter each sector at a proportional rate: private sector, public sector, and government) but the connections you make, which land you the opportunities. As a SIPA student with access to all of Columbia University’s resources, I was able to spend my time pursuing interests at both SIPA and Columbia Business School. This created rare, intersectional opportunities that make this question easy to answer. It was most definitely worth it, and I don’t question it anymore! Why did you choose SIPA? Location, faculty, school brand, and job placements (median salary industry) These were the most important things to me! I was deciding between 9 schools (Cornell, Georgetown, Duke, Oxford, Brown, Carnegie Mellon, McGill, University of Chicago, and Columbia), but chose Columbia for the aforementioned reasons. I approached my decision objectively by creating a grad school utility function and allocated criterion with separate weights and running it through Excel. I included additional personal reasons as well: I wanted to be in a progressive city; I’m a foodie so food options were a must; living and tuition costs; and a place where my parents and friends could easily visit me! The location of SIPA is unbeatable and something you should consider heavily if you are a go-getter and want to network with people. It is so easy in Manhattan! The faculty is top-notch at SIPA and Columbia University as a whole. You have amazing guest speakers e.g., former Secretary of Education John King Jr., Hillary Clinton, Wendy Kopps, and talented adjunct faculty who are working in these fields that bring their work experience into the classroom settings. These are just to name a few! What is your advice for student starting their first year? Stay true to your core values. If you don’t like drinking, ditch the happy hours and attend other events that don’t circulate around booze! I don’t drink so I invite people to coffee/tea/food outings and create meaningful connections there. Don’t lose confidence in yourself and ditch the imposter syndrome! You were admitted for a reason. Consider taking cross-registered courses for Pass/Fail if you don’t need the credits for a concentration or specialization. Grades can vary across classes, so if you cross register in other schools at Columbia, know that an “A” there may translate to an “A-/B+” at SIPA. Engage in intentional networking and relationship building. Taking all of your core curriculum courses during your first year can get exhausting. Frontloading your core can mean doing multiple problem sets and studying for exams every week. I took half the core my first year with interesting electives and will take the other half my second year with some fun electives. This makes the semesters more fun for me. This also gives ample opportunity to spread yourself across Columbia, engage with the greater NYC community, and do fun things. You’re here for a terminal degree: Spend less time in the library, take advantage of Columbia University’s resources and not just SIPA (you are only here for two years, so maximize the university’s resources while you can as a student), and create your own unique SIPA experience. If you have more questions about SIPA or want to chat, please reach out! I’m on Instagram at @peteey27 and SIPA Admissions can connect us by email. I’ll show you my favorite food and coffee spots!   Pictured at the top: Peter hosting a housewarming party with SIPA classmates.

A Critical Analysis Of Interview Data - 790 Words

â€Å"A Critical Analysis of Interview Data, it’s Role in Qualitative Research, and the Data Collection Analysis of the Main Data Source † Qualitative research can be conducted using multiple sources of data such as observational, documentary, and interview data. This paper will evaluate the role of interview data within qualitative research; as well as discuss come of the key characteristics of the processes of data collection and analysis when interviews are used as the main source of data. Within qualitative research the researcher wants to understand the core opinions and motivations. Gaining insight into the what are the essential reasons of the problem and conducting interviews is a way of being able to discover those things. There are three roles interviews can play when conducting qualitative research. The first in Neo-positivism, the second is Romanticism, and the last one is localism. When looking at the key characteristics of data collections when using interviews as the main data source is through transcripts. Finally, once all of your interviews have been conducted and transcribed the researcher would analy ze the data that was produced by the interviews. Qualitative research is about The role of interview data within qualitative research is one of the most informative when using interviews as the main data source. Throughout this paper it will dive into looking at the roles interviews play, the various type of interviews that there are within qualitativeShow MoreRelatedFactors, Contributions And Challenges Of Gender Leadership And Leadership924 Words   |  4 Pageswith an in-depth exploration of participants’ interview responses, which may contribute to the creation of new applied theories (Malterud, et al. 2016). The selection strategy for participants shall involve emailing 50 community college leaders using data gathered from the Texas Association of Community Colleges (TACC, 2017); where detailed contact information for each of the Texas community college leaders are online, accessible and available. Data collection for this research will begin afterRead MoreAs It Can B e Observed, Most (74%) Of The Upper-Middle Managers1075 Words   |  5 Pagesselected organizations and industry (financial services). The Interview Process After obtaining the approval from the dissertation committee and the IRB, the data collection process began in March 2016, by formally inviting 30 upper-middle managers from the selected organization. The first approach was made by email with a letter of invitation included, where the research objectives and main terms related to the handling of the collected data and confidentiality of responses were presented (Annex 1)Read MoreWomen Of The Working Population1484 Words   |  6 Pagesusing template analysis that seeks to explore the meaning and formation of occupational identity by women in a male-dominated field which allows the experience and process to be viewed in their social context. Research Question For the study the following research question will be looked at: What is the meaning of occupational identity and how is it constructed by women in a male-dominated field? Proposed Research Process A case study has been chosen due to its fit with the critical realist perspectiveRead MoreJob Analysis For The Hr Manager Position1203 Words   |  5 Pagesspecific job analysis procedure that I would utilize to develop the job description for the HR manager position. To begin, the definition of a job analysis provided in our textbook is: â€Å"Job analysis is the systematic process of collecting information that identifies similarities and differences in the work.† (Milkovich, Newman, Gerhart, 2014, p. 103). I also found a definition on HR-Guide.com that summarize an important description of the job analysis. The website states; â€Å"Job Analysis is a processRead MoreImproving The New Online System Essay1720 Words   |  7 Pagesonline system in regards to receiving and accessing roster shifts via smartphone app. The first section of the proposal will explain the importance of research and critical thinking followed by understanding the characteristics of the research re port that include research design, research methodologies, research methods, unit of analysis and research type. Moreover, it also briefly explains the ethics involved in conducting research. 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It involves (a) selecting sources and types of information used to answer the research questions; (b) specifying the relationships among the study’s variables; and (c) outlining each procedure for conduct of the research. The research design not only provides the plan and structure for an investigator to obtain answers to research questionsRead MoreHris Needs Essay871 Words   |  4 Pagesdisadvantages (other than time) of using interviews and focus groups for data collection during the analysis phase when determining HRIS needs. Recommend three (3) approaches to overcome the disadvantages. Three disadvantages of using interviews and focus groups for data collection during the analysis phase when determining HRIS needs are that focus groups are controlled by the researcher and we cannot be sure how natural the interactions are, as group interview/focus groups are not only occupying anRead MoreEvaluation Of The Interview Protocol Consisted Of Closed And Open Ended Questions1738 Words   |  7 Pageswithin the study: semi-structured interviews consisting of closed and open-ended questions and NVivo. NVivo is a software program that provides rigorous analysis of qualitative data, thus allowing the researcher to obtain in-depth knowledge pertaining to the responses of each participant. The interview protocol consisted of face-to-face interviews within an Applewood elementary school office and during a predetermined time provided by the participant. The interviews were private, as a one-on-one settingRead MoreHow The Strategies Implemented Within The Classroom1607 Words   |  7 Pagesclassroom are set in place to increase young adult literature engagement towards African-American males in middle through high school classrooms living in an inner city sector of North Texas. Inspecting the progression through the spectacles of critical race theory (CRT), this study examines how to review cultural response to adjust teaching to responding to the cultural needs and learning styles of African American male students, as a result of institutional racism, particularly through the teachers

Irony in Jane Austen’s Pride and Prejudice Essay - 3430 Words

Irony in Pride and Prejudice Critics have examined Jane Austen’s novel, Pride and Prejudice, since its creation. In this novel, Austen uses and irony to produce a masterpiece. Austen opens the novel with what appears to be a sarcastic sentence. She writes, IT is a truth universally acknowledged, that a single man in possession of a good fortune, must be in want of a wife (Austen 5). Most readers think of this as humorous and quite laughable. It does not necessarily follow that a man with a large fortune is searching for a wife. However, by the end of the first page, the reader may find himself asking, Was Austen being sarcastic or was she simply stating a fact? In Pride and Prejudice, the opening sentence is merely a fact.†¦show more content†¦Bennet, replied his wife, how can you be so tiresome! You must know that I am thinking of his marrying one of them. Is that his design in settling here? Design! nonsense, how can you talk so! But it is very likely that he may fall in love with one of them, and therefore you must visit him as soon as he comes. (5-6) In this way, Austen buttresses her thesis while expressing Mr. Bennetts sarcastic personality. Mr. Bennett knows the moment his wife mentions that a young man of large fortune (5) has rented Netherfield Park, dreams of marriage have already infiltrated her head. Yet he continues humoring himself by asking her rhetorical questions. Austen describes Mrs.Bennett as a woman of mean understanding, little information and uncertain temper...The business of her life was to get her daughters married; its solace was visiting and news (7). This relationship between Mr. and Mrs. Bennett is another way Austen brings forth irony. Austen writes that Lydia and Catherine, could talk of nothing besides but the officers; and Mr. Bingleys fortune, the mention of which gave animation to their mother (27). Mr. Bennett coolly observed that Lydia and Catherine must be two of the silliest girls in the country (27-28). Yet Mrs. Bennett is no more than an older version of Lydia. She becomes excited at the insignificant reference to Mr. Bingleys fortune. Furthermore, Mrs. Bennett reprimands Mr. Bennett for his assertionShow MoreRelatedIrony in Pride and Prejudice995 Words   |  4 PagesIrony in Pride and Prejudice Irony forms the alma mater of Jane Austen’s novels. Likewise, â€Å"Pride and Prejudice† is steeped in irony of theme, situation, character, and narration. Austen uses it to establish the contrast between appearance and reality. As one examines â€Å"Pride and Prejudice†, one discovers the ironic significance of how pride leads to prejudice and prejudice invites pride. 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Because their family depended on this financialRead MoreNorthanger Abbey as a Precursor to Pride and Prejudice Essay1614 Words   |  7 PagesJane Austen’s Northanger Abbe y is frequently described as a novel about reading—reading novels and reading people—while Pride and Prejudice is said to be a story about love, about two people overcoming their own pride and prejudices to realize their feelings for each other. If Pride and Prejudice is indeed about how two stubborn youth have misjudged each other, then why is it that this novel is so infrequently viewed to be connected to Austen’s original novel about misjudgment and reading one’s fellowsRead MorePride and Prejudice: Exploring the Chasm Between Love and Marriage in Georgian England1675 Words   |  7 Pagesâ€Å"Pride and Prejudice†, is a novel which explores the huge chasm between love and marriage in Georgian England. Jane Austen’s presentation of passion and matrimony reiterates the fact that marriage is a â€Å"business arrangement†. Austen uses irony to make fun of polite society in this satire and Austen also emphasizes the point that social hierarchy dictates whom you can marry. The pressures of men and women in Georgian England are revealed through her exploration of the aristocracy’s prejudice againstRead MoreJane Austen’S Pride And Prejudice Is One The World’S Most1357 Words   |  6 PagesJane Austen’s Pride and Prejudice is one the world’s most popular novels. It was published in 1813,  Pride and Prejudice  was Jane Austen s second novel after  Sense and Sensibility  in 1811. It portrays the situation in the late 18th and early 19th century in England. Set in the country village of Longbourn in Hertfordshire The plot focuses on Elizabeth Bennet, the protagonist and her sisters and the constant endeavors of their parents, Mr. Bennet and Mrs. Bennet to get their daughters marriedRead MoreJane Austen’s Novel Pride and Prejudice Essay874 Words   |  4 Pagesadvantageous marriage for the English novelist, Jane Austen. Her realism, biting irony and social commenta ry have gained her historical importance among scholars and critics (Southam). Austen’s major novels, including Pride and Prejudice, were composed between the years 1795-1815. During those twenty years England was at the height of its power facing many historical landmarks (Thomson). It is no coincidence that Jane Austen’s novel, Pride and Prejudice, coincides directly with the historical eventsRead MoreSatire Of Being Earnest And Jane Austen s Pride And Prejudice1533 Words   |  7 PagesNineteenth century European society was characterized by organized religion and a rigid class system. Oscar Wilde’s The Importance of Being Earnest and Jane Austen’s Pride and Prejudice use satire to reveal faults in these elements of society. Many of Wilde’s criticisms of society are provoked by his closeted homosexuality. He portrays religion as a restricting, meaningless convention and depicts the aristocratic class as a hypocritical and unempathetic lot. Aus ten similarly finds faults in theseRead MorePride and Prejudice Narrative Style Essay1285 Words   |  6 PagesJane Austen the author of Pride and Prejudice a novel where irony is considered the foundation for this novel. Irony, humour and the extensive use of dialogue complement each other to create an inviting novel for potential readers to lose themselves in. Irony is used to show the difference in truth and the way things may seem. Austen uses irony to create deeper emotions and laugh and characters perceptions in the novel. Humour is also used to show relationships but to guide the reader to understandRead MoreRealism in Pride and Prejudice1412 Words   |  6 PagesPerley Pride and Prejudice by Jane Austen is a complex novel mixing romance with comedy with an unprecedented quality of realism. Austens techniques require the reader to pay close attention and to actively interpret what it is they are reading unlike other light novels which you can passively work your way through. Pride and Prejudice is centrally concerned with the ideals and necessities of marriage in the early nineteenth century. Austen used a variety of features to make the novel Pride and PrejudiceRead MoreNontraditional Women in Jane Austen ´s Pride and Prejudice Essay983 Words   |  4 Pages19th century, these women express attitudes that deviate from the typical stereotype. Pride and Prejudice offers Jane Austen’s take on the traditional 19th century woman through indirect characterization, tonal elements, and heavy satire and irony to portray the idea that flawed women (in the 19th century sense) hold the key to success. Charlotte Lucas, the rational, plain often overlooked character in Austen’s novel is one of these nontraditional women. She is older than many of the central characters

Secret Techniques for What Is a Conclusion Sentence Only the Pros Know About

Secret Techniques for What Is a Conclusion Sentence Only the Pros Know About How to begin a conclusion is just half of the offer. You may use a concluding sentence to state how you want to observe things change later on. Students should know how important it's to compose a concluding sentence that's effective in summarizing their point and provide their final point an effect. In such a situation, obtaining an attractive conclusion is entirely crucial. As a customer, you will want to be prepared to figure out regardless of whether the business has a great history. Therefore, acquiring a referee not only makes certain that the game runs smoothly, additionally, it gives the fans the opportunity to relish a captivating game. Thus a strong sentence at the start and the end is essential. Therefore, the collective effect of all of the green house gases increases temperature on the earth and provides rise to numerous dangerous troubles. Individuals are realizing well the growth in environmental warmth however never mind their activities that are stimulating the international warming to rise. A tiny rise in the degree of green house gases may hugely impact the worldwide warming. A small fluctuation in the level atmospheric carbon dioxide can cause high level significant influence on the international temperature. A concluding sentence ought to be an over view of the former discussion, not incorporate any new info. As you already know, a conclusion really isn't the part in which you offer new details about it. To nail down a great essay, you will need to get a firm conclusion. A conclusion stipulates some last judgments on the most important subject of the text and terminates a topic on a rational point. An effective conclusion is thorough and elaborative, it gives a crystal clear and robust idea regarding the entire text. Renewal expert positions are easily obtainable. Please don't respond if you can't finish by the deadline. Strategic planning on the opposite hand requires the strategic planning for the whole organization for a unit. Facts, Fiction and What Is a Conclusion Sentence This type of conclusion will look like it's been tacked on so as to fulfill the term count requirement, and it'll actually cause your getting a poorer grade than you would have. It is crucial to recognize that everyone doesn't have exactly the same learning style. When someone is homeless, they don't just lose their house they lose a great deal of different things too. He should be able to read your conclusion paragraph and pretty much know what the rest of your essay said without having to read it. When you aren't able to eat healthy, nutritious food there's a chance that you will need to visit the hospital to receive treated. Briefly discuss the matter or issues and attempt to enclose the ways you're able to adopt to fix them in future. The bodily consequences are getting more and more obvious and increasingly dangerous in the modern society. Many factors demonstrate that. The 30-Second Trick for What Is a Conclusion Sentence Overall, you should finish your essay with a large bang! If a guy or woman has previously had sex with another person, their marital intimacy is already affected. The attractiveness of narrative essays is that you're permitted to get personal whilst telling a story. Many, however, have argued that non-marriage sex is not so harmful. If for instance, you're writing a comparatively short, 5-page assignment, you may use any of the techniques described above. Keep in mind, the experiment you conduct ought to be designed in a manner it lets you check whether the outcomes of your experiment supports the hypothesis or not. The organization tha t's administering the TABE is going to have the details on test registration, place, cost and testing procedures. The TABE tests might be taken on the internet or via a conventional paper and pencil technique. Quite a few paragraphs are then combined to compose a report, an essay, or just a book. Exactly like other paragraphs, it ought to have a strong transition or topic sentence. Concluding sentences repeat the principal idea of your paragraph in various words. Writing a concluding sentence may not arrive as easily because you may think. Since you can see, how to begin a conclusion in an essay, research paper or any other academic assignment isn't precisely a precise science there are many methods to produce use of, and the result will mostly depend on you, as a paper writer. The last point to observe is the best way to compose a conclusion for an expository essay. Now, below are some common instructions on writing essay conclusions whom I've encountered before. Failing to realize it is utilised to close the last thoughts on a subject is a familiar mistake many writers make.

Cowgirl Chocolates free essay sample

Her product development was based on the input of her friends and family, which represents a skewed and too small sample of the population. In addition, Marilyn is cutting out the biggest portion of her target market by naming her product Cowgirl Chocolates and making the brand label May Lillie. Therefore, the branding is not appealing to men, which constitute the biggest portion of her target market. Before spending money on advertising, a target market has to be defined and the proper channels to reach that target market. Advertising without a clearly defined target market is inefficient and wastes company resources.Giving samples will help establish a base of awareness of her product and the acquired taste but this has an inherent cost involved. Secondary Problems Marilyn’s lack of resources poses a great problem because without sufficient resources she will not be able to expand her business and increase sales. We will write a custom essay sample on Cowgirl Chocolates or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Cowgirl Chocolates lack the resources to become a large company they desire to become. Financially Cowgirl Chocolate does not have the resources to operate at full potential. The company is using revenue generated from Marilyn’s artwork, a small loan, and her personal savings to operate the company. Expenses completely overshadow her revenue of $30,000 while expenses were $50,000. This lack of funds give little to no room for promotional activity, a product that is as unique as spicy chocolates needs to have promotional abilities. Staff resources are minimal; Marilyn is the main source of production of her company. She does everything by herself, from the packaging and shipping the product to design and making the chocolate. This leaves Marilyn little time to expand to bigger ideas and meet with possible investors. She is devoting her time to the tedious work required to produce the product.Positioning of her product is the key to its success. Another problem is the distribution channels that the company uses. The lack of sales deterred Seattle Chocolates from agreeing to manage the wholesale operations for Cowgirl Chocolates. â€Å"They were not interested in taking this on at the present time†¦because they were not really sure where the market was for the product. † Marilyn also knew she had to increase sales before Seattle Chocolates would consider such an arrangement. However, the company is lacking a clear understanding of where the product should be sold, and which distribution channel will bring the greatest sales.Currently Marylin’s strategy is to directly gain placements in retail stores one after the other. Marylin does not have the expertise and connections in distribution to gain product placements in stores. Marylin is currently trying to perform all tasks that a wholesaler would do such as promotion, negotiation, matching, physical distribution and risk taking. A wholesaler would perform those tasks better, cheaper, and more efficient and effective than Marylin ever could. One example of this is Marylin not being paid for her chocolates by a local vendor and having them returned after months.Although the Cowgirl Chocolates website is responsible for a third of total sales, it lacks crucial features. The website does not have the ability to track repeat customers and does not know how customers found her website. Although Marilyn advertises on other websites and portals there is no tracking and she does not know how effective each channel is, and how many customers it brings to the site. There is no knowledge what search terms customers that found her site were using. That way there is no data on whether the Cowgirl Chocolates website is competing with other chocolate companies, spicy foods, or online gift stores.The website would be the cheapest way to gather market research and further identify a target market. An additional problem is Marilyn’s pricing strategy. Cowgirl Chocolate is premium gourmet chocolate in special packaging that makes it stand out from the rest of the competition. Furthermore, it is a new and unusual product. Marilyn states that she is unsure on how to price her product. Cowgirl Chocolate is sold in overpriced spicy food specialty stores, upscale gourmet food stores, and even the grocery stores. Marilyn could not identify a trend on how pricing affect sales.This does not come as a surprise because the product is new and customers are still unaware of it. Cowgirl Chocolates should be sold at a premium price. However, in the current stage of the product cycle the company needs to create customer trial. The way to accomplish this is to offer promotions, for example by offering in store promotions, coupons, coupons and/or mail in rebates. Again, those tasks should be handled by a wholesaler. Furthermore, Cowgirl Chocolates advertising is ineffective since there is no clear defined target market. Marilyn advertises randomly in different magazines using ads created by a friend and not a professional advertising agency. Marilyn is unsure herself if the advertisement will actually increase sales or not, even though it will cost thousands of dollars. Again, market research is missing to direct advertising to the right channels and reach the target audience, with the right ads that will increase customer trial. The company currently advertises the product year round, when it should concentrate more on advertising during the peak seasons of Christmas and Valentine’s Day.The company needs to have more product information in the advertisements. Recommendations To establish a target market we recommend that Cowgirl Chocolate should add more features to the website. The website should be able track how customers found the website, track orders and repeat customers, and gather such information as demographics. By tracking purchases, Cowgirl Chocolates will be able to send out promotional emails, for example customers could be informed about a special sale, given a discount code, or just be informed about new product creations or gift ideas.Additionally, a short survey should be added after the purchase is completed to gather valuable customer information (see appendix for sample survey questions). This would be the cheapest method of doing market research and establishing a target market. By tracking customers, the company will also determine who its main competitors are. Cowgirl Chocolates could be competing with other premium chocolate manufacturers, spicy packaged food, or gift websites. Another advantage of using the internet as a distribution channel is that Cowgirl Chocolates can be sold internationally.Markets in other countries can be entered with little to no initial investment. This will again offer opportunity to feel out markets in other countries that could be physically entered at a future point of time. Secondly, Marilyn should put effort on finding a wholesaler for her product that will take over crucial tasks that she is currently trying to perform all by herself. A good wholesaler will not only take risk of Marilyn’s hands by buying greater quantities at once, but will also fight for placement in stores and offer promotions to boost initial sales.A good wholesaler will select the right distribution channels and retail outlets using years of experience and expertise that Marilyn is lacking. Using a wholesaler will free up some time for Marilyn and allow her to concentrate on other aspects of her business like product creation and design. Half of the product portfolio currently only constitutes for 5% of total sales. These products should be discontinued since a wholesaler will most likely not carry them. Using the market research gathered from the Cowgirl Chocolate website, Marylin can effectively advertise by choosing the right channels and targeting the right customers. An advertising budget can be set apart and adjusted to the seasons with the highest sales. More emphasis should be placed on seasonal advertising such as during Christmas, Easter, or Valentine’s Day to take advantage of the gift aspect of Cowgirl Chocolates. We recommend that Cowgirl Chocolate sell their chocolate to spicy food restaurant for them to give to customers at the end of their meal.This would create more product awareness among consumers who already enjoy spicy foods. In addition to the internet and wholesale business, this can be a third distribution channel. Finally, we recommend that Marilyn should capitalize on effective free marketing, such as a local newspaper or news programs and have them run a story on her product. The cookbook would be a good form of promotion for her product. Marilyn could use it to generate more customer awareness and include recipes for different uses of the Cowgirl Chocolate. Cowgirl Chocolates free essay sample In order for Marilyn Lysohir to determine the best method of reaching ideal profitability for her product line Cowgirl Chocolates, she would want to consider using cost-based pricing. Utilizing this method would afford Marilyn the ability to determine the best marketing strategy to increase her profit margin. Based on product status and pricing she would have to determine her best strategy and whether that would be to price market her product for a traditional lower cost share or for the higher end customer who are willing to pay more for premium products. By pricing and marketing Cowgirl Chocolates as a high-end premium product, Marilyn would have the flexibility of charging more thus enhancing her profit margin. There would also be the margin of cost that would allow her to absorb the overhead cost of marketing in Chile Magazine towards the price of the high-end product. Using the cost based pricing method would allow Marilyn a higher profit margin on her top selling high-end products. We will write a custom essay sample on Cowgirl Chocolates or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page â€Å"Cost-based pricing uses manufacturing or production costs as its basis for pricing. The cost-based pricing company uses its costs to find a price floor and a price ceiling. The floor and the ceiling are the minimum and maximum prices for a specific product or service; they serve as a price range. If the market conditions are such that the going competitive price is under the price floor, the company may price at the floor or attempt to lower its costs to lower the floor. But ideally, the company should price somewhere in between the floor and the ceiling, according to the McDonough School of Business. Many companies that produce in masses use this pricing strategy, such as companies that produce textiles, food products and building materials† (Rawes, 2014). An alternative method would be that of demand based pricing method. This tactic of pricing would allow Marilyn to product analysis of what she sells the most and thus produce more of the product in higher demand. This is in contrast to the cost demand method. â€Å"Demand-based pricing, also known as customer-based pricing, is any pricing method that uses consumer demand based on perceived value as the central element. These include: price skimming, price discrimination, psychological pricing, bundle pricing, penetration pricing, and value-based pricing† (Boundless, 2014). Based on the demand-based pricing strategy, Marilyn should streamline her product line and reduce products that are under performers and adjust the pricing of those that are selling t higher demand. Competition-based pricing would have Marilyn determine prices by what others who sell similar products charge for the products. â€Å"Competition-based pricing is the second-most-popular price-setting approach. Managers sometimes refer to this approach as strategic pricing, although it is not particularly strategic. When taking this approach, a firm simply checks out its competitions price and then sets the price of its own product at about the same level, plus or minus a few percent† ( Raju Zhang, 2010). Cowgirl Chocolates should be priced at an equivalent value to competitors in efforts to determine the products that trigger better sales and slowly increase the price in order to reach optimal profitability. Marilyn can consider four options when determining the pricing of her products. One would be the cost-based pricing method. Another option is demand-based pricing that entails Marilyn eliminating under sellers and producing those products that have a higher demand. Alternatively, by pricing products equal with her competitors in efforts to optimize product movement and still have customer loyalty. Marilyn could also strategize her product marketability by deeming her product as high-end in efforts to sell the Cowgirl Chocolates at a higher price to make a profit. Based on the marketing options presented and list of products offered, it is recommended that Marilyn increase her profit margin on her products by following the demand-based pricing method and eliminate those products that are not moving (not as profitable) and concentrate on those products that will enhance profitability.